Who we Are
We have been trailblazers from the start. From humble beginnings 40 years ago we set a course to shake things up, hitting milestone after milestone. Along the way we invented new market categories and established new benchmarks in existing ones.
Our people have always been dedicated to one thing; optimizing our consumers’ mental and physical performance through advanced and superior nutritional solutions.
Our Values
Consumer Centricity
Our consumers are everything to us.
Take Ownership
We raise our hands for tough asks.
Bias for Action to Deliver Results
We value our impact over activity and believe in being solution-focused to deliver on our commitments.
Show Grit to Disagree & Commit
We encourage constructive disagreement, but once a decision is made, we expect commitment to work together to achieve our goal.
Build & Earn Trust
We strive to establish and maintain trust by consistently embodying honesty, transparency, dependability, and respect in all our actions.
Our History
A Legacy of Innovation
Starting small in the town of Linden, NJ, our vision was a bold one. To create the world’s best nutritional products for everybody and every body. Because we believe that health and wellness is a universal right, we chose a name to match that promise: Universal Nutrition.
Innovation was our lifeblood, pioneering entirely new market categories such as ready to drink protein, curated pill-packs and functional supplements. We expanded our manufacturing footprint by moving to New Brundswick, NJ, launching product after product, becoming one of the most sought after nutritional brands on the market.
The iconic Animal Pak is launched, a breakthrough at the time, and still powering athletes in the modern era.
We spun off the Animal brand, recognizing the opportunity to diversify and innovate further. Leveraging our deep manufacturing expertise, we expanded into private label services, offering high-quality, customizable solutions for partners and retailers. By vertically integrating in-house printing and labeling we were able to meet the evolving demands of the market with agility and precision. This period was about more than just growth. It was about transformation.
Expanded into the nutritional bars business.
As the digital revolution transformed the way businesses operate, we embraced the challenge by investing heavily in e-commerce, social media, and digital marketing. This enabled us to connect with customers in more meaningful ways, driving brand loyalty and expanding our reach globally.
Increased global market penetration to over 90 countries.
Commitment to supply chain stability satisfies increased post-pandemic demand for health products.
UniversalU brand launch expands market share into the Wellness space.
Empowered by the vertical integration of R&D, manufacturing, distribution and marketing we rapidly incubate and scale new brands that resonate with today’s health-conscious consumers. Whether it’s through cutting-edge performance nutrition or transformative mind-body wellness offerings, we remain dedicated to helping people live healthier, more fulfilling lives. More than a business strategy; it’s a mission to elevate wellness for all.